"The reality is no salesperson on the planet makes every sale. But that doesn't mean that you should ever, ever, ever walk into a sale with anything less than a feeling of certainty that you will make the sale because the customer needs you, and that you are the best."
I am new to this field, but I know a lot of people already established have not read their Gitomer, because if they had a lot of them would have a much better attitude than they do. What we have to face boys and girls is that this whole field, and I don't just mean Internet marketing, I am talking here about the broad spectrum of sales and marketing, is all about the customer. We must get into their mind set we must know, not just think but KNOW, that they need what we have to sell.
Everyone is so worried about how their sales page looks or what widgets look good on their blog or if they have twittered enough for the day, that they don't stop to examine how they approach the customer, because we must remember this lifestyle we are leading, this game we are playing is all about them, so I think we must begin everyday thinking how can we appear better to them, how can we get in their mind a little better, how can we engage the customer better today.
I am, and I think we all should, enter into this with a positive attitude and know that we are giving the customer exactly what they want. And if we get lucky and they do not know exactly what they want then we have to show them what they want and how it can benefit their lives, all our lives. As a challenge I would like to see the many different techniques all of you use to enter the customer's mindset. And to end this on a note from Mr. Gitomer we have to show them that it is “not the lowest price, but the best value.”
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